Shipping used to be the scary part of every project we ran. This is the exact set of changes that made it boring — in the best possible way.
Have a project in mind?
Tell us what you are building and we will map the fastest route to shipping it.
Book a CallWhere the six weeks actually went
When we mapped a full release, the code took ten days. The rest was waiting: manual QA queues, store review resubmissions, and sign-offs that lived in chat threads.
• Manual regression runs: 9 days
• Store rejections and resubmits: 8 days
• Waiting on approvals: 5 days
The pipeline we run now
Every merge to main builds a signed release candidate. Device-farm smoke tests gate the build, and the store submission goes out automatically once the checklist passes.
One rule changed everything. If a step needs a human, it needs a deadline. Every manual gate in our pipeline has an owner and a four-hour timer.
What you can copy this week
Start with the store automation — it is the highest-leverage piece and takes an afternoon.
